Bridgestone positions itself as the world’s biggest tyre manufacturer, and with good reason. The company offers motorists a wide range of tires to suit their every need. The Japanese tire manufacturer has a history going back to 1931 and has a diverse product range including automotive parts, tubes and commercial roofing materials. The company’s products are sold in more than 150 countries across the world including Dubai. Bridgestone tyres in Dubai are highly popular among fleet and retail customers. Bridgestone has a manufacturing footprint that spans over 180 factories spread across 25 countries.

Bridgestone has several OE fitments to its credit including tires for the Honda WR-V and 2018 Lexus LC500/LC500h.

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Bridgestone has come up with many advances in relation to tyre technology including those related to improving fuel economy and safety. The company’s range of runflat tyres and oologic tyres which use factors like large diameter and narrow tread with a combination of high inflation pressure to increase fuel economy are notable advancements in this regard. Bridgestone tyres Dubai regularly conducts marketing campaigns to spread awareness about tyre and road safety.

Bridgestone is very active when it comes to supporting motorsports. The company supports many teams, drivers and events right from amateur races to top level events like the Suzuka 8 Hour Endurance Race. It is also a TOP Olympics sponsor. Bridgestone is a supporter of the 2017 World Solar Challenge, which involves a solar car race of teams drawn from all over the world.

Bridgestone tyres Dubai has made a major impact on the market with its Ecopia and Potenza tyres at the retail level. Bridgestone places high emphasis on sustainability and received the Silver Class Sustainability Award from Robeco SAM in 2017. In the UAE, tyres belonging to the Bridgestone and Firestone brands are widely available.

Bridgestone has been actively involved in tyre safety campaigns in Dubai in order to promote greater awareness about tire and road safety and to educate consumers on the basics of tire maintenance.

In 2013, Bridgestone opened Bridgestone Park, a 21,678 meter-square facility in Jebel Ali Free Zone, Dubai to further strengthen its presence in the region. The facility has a FirstStop retail store for passenger cars, a service center for trucks and buses and a Learning center that specializes in retread training for regional business partners.

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