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Kumho Tire Co is a South Korean tire manufacturer that was earlier known as Samyang tire. The company is a subsidiary of Kumho Asiana Group and manufactures tyres under both the Kumho and Marshal brands. The company has three factories in South Korea, three plants in China and one factory in Vietnam.
Kumho has recently been engaged in a drive to increase its presence in the Middle East market including Dubai. The company launched its Middle East website in Dubai to cater to customers in the region. Korean tyres in Dubai have now emerged as a viable alternative to budget brands from China due to their quality and performance. Kumho also held a dealer’s meet in Dubai for its dealers from all over the world in 2016.
Kumho tires receive design awards on a regular basis. In 2016, Kumho Tire received the Good Design Award of Japan for its Solus HA31 and Eco Sense SE11 tyres. The company also received the iF design awards for its Kumho Ecsta HS81 and the Kumho Solus HA31 tires. Other prestigious awards Kumho has won include the Red Dot design awards and International Design Excellence Awards. These awards attest to the fact that Korean tyres in Dubai are as good as tires made in any other country. As a Korean tyre brand, Kumho also received the KDIP CEO award for its sealant tire and the KIDP main prize for its SOLUSU HA31 tire.
Kumho has fostered a culture of innovation and research with considerable investment in research centers like a USD 90 million research center in Yongin city in south Korea, and two other centers in Arkon, Ohio and Birmingham to ensure that the Korean tire manufacturer’s tires are always technically advanced.
When it comes to OE fitments, Kumho has received a number of OE fitments from leading automotive manufacturer, BMW, including OE fitments of the Ectsa KM KH31 for a few 3-series models and the fitment of the V70A tire for the Mini John Cooper Works GP.
When it comes to sports partnerships, Kumho is a platinum sponsor of the Manchester United Football club, which is highly popular in Dubai. Kumho has also sponsored motorsport events like the European Formula 3 races to boost brand awareness. Other popular models widely used in Dubai for which Kumho tires are generally used as OE and replacement tires include the Jeep Grand Cherokee, Jeep Renegade, Hyundai Santa Fe and Chrysler Pacifica. Quality and performance are a major concern for sutomers in Dubai and this is why Korean tyres in Dubai have got significant market share in Dubai.
The fact that Kumho has recently added new patterns to its range of tires for 4 x 4s will be of great interest to motorists whou would like to buy Korean tyres in Dubai. The new tires in the 4 x 4 range for SUVs and CUVs include the Crugen HP91, Crugen KL33, the cross-functional Road Venture patterned MT51. Kumho thus now has tires that can cover all kinds of SUVs and CUVs ranging from the tough Land Rover Defender to the BMW X5 and Range Rover. Drifting and offroading are highly popular in Dubai and these Kumho tires are ideal for these activities.
With a wide range of tires that caters to practically all types of vehicles and several design awards to its credit, Kumho has done a lot to advance the cause of Korean tires in Dubai.
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