Continental is a well known brand not only when it comes to tyres but to every aspect of the automotive industry. Continental AG is a renowned German automotive supplier and tyre manufacturer that focuses on premium tyres for leading brands. Continental has a number of OE tyre fitments to its credit including those for leading brands like Audi, BMW, Jaguar, Land Rover, Maserati, Porsche, Tesla and Mercedes-Benz. These brands are highly popular in Dubai and hence Continental tyres Dubai has made a significant impact on the market. Continental is highly focused on research and development and has come up with many technological innovations in tyre technology like making tires from dandelion rubber and daffodil. Continental’s EcoPlus HD3 truck tire is made from sustainable dandelion rubber.
Continental tyres Dubai is known for delivering outstanding performance and high levels of safety to customers. Continental has won several awards for innovations many areas including sustainability, innovation and performance. These include the Joseph von Frauenhofer prize in 2015 for research into dandelion rubber, Sustainability award in 2015, GreenTec Award in 2014, Tyre Manufacturer of the Year award from Tire technology International in 2014 and 2017 and many more.
The company is also known for being active when it comes to sports marketing both for motorsports events and other types of sports. The company began its partnership with the UEFA Champions league back in 1995 and was the official tyre sponsor for many football tournaments including the FIFA 2006, 2010 and 2014 world cups and the UEFA Euro 2008, 2012 and 2016 events.
In line with Continental’s “Vision Zero” campaign, which emphasizes its expertise in automotive technology and tyre safety, the company’s focus currently is on delivering the shortest stopping distances so that there are zero accidents, zero injuries and zero road fatalities.
Many independent tyre tests performed by third parties confirm that Continental manufactures some of the top tires in the industry both when it comes to safety and performance. The company opened a test center in China in July 2016 to facilitate technical development and product development in one of the biggest tyre markets in the world. It also has a state of the art test facility named the Contidrom near its Hannover headquarters which was chosen as the “Proving Ground of the Year 2013” by Automotive Testing Technology International magazine and several other testing facilities spread across the world.
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